ALISO VIEJO, CA, December 6, 2006. “Never before in the history of the real estate industry is so much happening at the same time,” says Stefan Swanepoel, best-selling author of over 13 books as well as the highly acclaimed Swanepoel Trends Report.

“The industry has come to accept change but the disproportionate amount created by the internet, the changing consumer and the new business models is making it very difficult for brokers, managers and top agents to remain focused – there are so many options” he added.

And that is why The Swanepoel Trends Report has become the indispensable reference guide for everyone in the industry.  The report identifies, analyzes and summarizes all the key components, concepts, strategies, companies, products and initiatives in the real estate industry. The Trends Report is written in Swanepoel’s well-known simplistic, uncomplicated and “get-to-the-point” style - balanced and objective, yet saturated with facts and stats to back up each trend and opinion.

Kevin Crosthwaite, President of The Crosthwaite Group says “The Swanepoel Trends Report is insightful, concise, historical, futuristic and incredibly on target. You could buy, read and try to decipher the actual data and assumptions made by a plethora of forecasters, or read and follow the information you glean from this one Report. The Trends Report is the “Navigation System” for your business.”

The new 150-page Report due for release in January 2007 endeavors to focus on the pertinent companies, trends, and important strategies impacting the real estate business.  The Top 10 real estate trends are weighted by impact, carefully analyzed to provide the reader with a clear picture of where the industry is headed, and addressed with a special “take-way” section suggesting personal action for real estate professionals.

"I don’t know what the future holds,” says Swanepoel. “My commitment to the industry is to provide real estate professionals with comprehensive overview and understanding of the industry.  A roadmap if you will of where the trends indicate it’s headed.”

Swanepoel may down play his research but praises for his work are not hard to find. According to Robert M. Sawyer of Dukes Academy, “Swanepoel provides the most unbiased, incisive and profound analysis of current real estate dynamics available anywhere. In so doing he makes a current and vital contribution to the real estate industry.” “Stefan is always right on with his trends,” says John Reinhardt, CEO of Fillmore Real Estate.

 For more details on the Trends Report go to www.RealEstateTrendsReport.com or www.RealEstateBooks.org.