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The Short Sale Catalyst - Without It You're Cooked
Your Listing Is Screaming “Desperation”

Aliso Viejo, CA June 2, 2008  You wouldn’t think so with all the national press pounding the real estate market every day but there are lenders out there that are still stuck in 2004.  They can’t really get their minds off the “high side” of the market. When it comes to the choice between foreclosure and a short sale they are still playing hard ball. 

 

So you have a client facing foreclosure and they want you to help them facilitate a short sale.  What are you going to do if their lender just happens to be one of the above?  How are you going to overcome that 2004 mindset?

 

Every lending organization has its own set of procedures and requirements and you are going to have to extract them and find a way to get them fulfilled.  But there is a common catalyst involved in the short sale formula and without it you aren’t going to get the seller, lender and buyer merged into a successful sale.

 

The counteroffer!

 

In almost no other case is the price more critical than in the short sale. As a result, how you go about getting there is key to your success.  You are going to have to play the lender’s game and work with their guidelines.  It is going to become a bit of a waiting game until the lender accepts the reality of both the situation and the market.  As a result the first thing you need to do is prepare your client for the wait.

 

How to price the house to ensure you get a counteroffer from the lender – that’s the issue. 

 

There are different schools of thought ranging from pricing it unrealistically low in hopes of generating multiple offers to “par” or “level” pricing; pricing it just below current market comparables.  The key is to price it within striking range of the appraisal or BPO (Broker Price Opinion). 

 

Almost without exception the lender will require one or the other and if your offer is well below that value the lender may well balk.  Remember that your objective is to generate an offer that will initiate the short sale process without wasting a lot of valuable time.  If your offering price is reasonably close to the value established by appraisal or BPO you stand a much better chance of getting a counteroffer from the lender.  If you are too far apart (a real lowball offer) you may never get the lender to commit to an acceptable price – even verbally, which in itself is a positive step.  On the other hand you want to be close enough to be able to handle a price bump during the counteroffer.  As important as the initial offer is – without the lender’s counter you haven’t gained any ground. 

 

Many lenders are having a hard time really pushing themselves to put short sale approvals in writing if the offer is too low.  They view it as just a waste of their time as they have a certain value range and if your offer doesn’t approach it they won’t even respond.  Generally the determinate of that range is the appraisal or the BPO.  While this is a subject for another article, don’t underestimate the need for you to be actively involved in that process.  Without input from you this will almost certainly become a deal breaker.  Suffice it to say here that your job is to make sure the appraiser or broker clearly understands that this is a short sale and that means you have to be the contact person in the middle … not the seller.

 

Facilitating and negotiating a short sale isn’t an easy process and it’s certainly not a “really fast” transaction.  The lender is dealing with taking a loss and a short sale isn’t going to resolve that issue – just minimize the lender’s loss.  If you have any hope of getting the job done for your client you are going to have to be sure you have the catalyst in place in the right amount.  If you have too little catalyst you may still be able to get the job done but it’s going to be a lot harder and the risk of failure increases accordingly if you can’t get the lender to respond to your offer.

 

Pricing it low enough to get the buyer’s offer but not so low that the lender rejects the offer - that’s the challenge to getting the process started.

 

The short sale isn’t for the feint of heart but in today’s market it can turn your year around.  If you want to expand your horizons by being able to successfully complete a short sale transaction take a moment to learn the details about an exciting new online course – The Certified Short-Sale Professional.

 

 

 

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