Aliso Viejo, CA October 3, 2007 - Historically the real estate agent has always been the gatekeeper of information - nowhere more so than in the area of MLS data. We are all aware that gate no longer exists, thanks in part to adoption of the Internet by today's home buyers and sellers. But that isn't the half of it!
With the advent of the Internet and the overabundance of real estate information today's consumers are faced with a staggering task. Not only are they looking for the home they want, statistics from NAR tell us that they are just as interested in the neighborhood. But their challenge - where to go and how to get it; let alone how to understand it? Is there a new dam being constructed? Is there an opportunity for a new "gate opener"?
In the recently released whitepaper from RealSure Publishing, Real Estate confronts The Information Explosion, authors Stefan Swanepoel, Stu Siegel and Allen Wright open the door to this new dam being created by the Internet and explore the opportunity that it opens up for today's savvy real estate agent.
According to Allen Wright, "There is no escaping the fact that the home buying and selling process has changed and is still evolving. In survey after survey consumers have stated that neighborhood knowledge is the deciding factor in evaluating comparable agents, which in turn is requiring agents to change their historic role." Consumers are looking for someone to help them find the information but to help them filter it down to a meaningful level.
Exploring the neighborhood and all of the published data provides the agent with a "double-edged" sword. They have a great opportunity to provide true value added service but at the same time the chance to run afoul of "fair housing" laws. Building and developmental issues are not the problem but when the agent begins dealing with issues concerning community make-up, personal qualities of those living in the neighborhood, etc. the slope gets very slippery.
The Whitepaper takes a long hard look at this critical issue and explores how to take the "high road" and still provide the information the customer needs to make an informed decision. There is a fine line between "right and wrong" and a true real estate professionals need to fully understand it and utilize that advantage to their benefit.
This free 28 page report from RealSure Publishing can be downloaded at . http://www.realtyu.com/information_whitepaper.htm.
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The real estate market has changed. More and more people who bought in the last 5 years are now getting into financial hardship and need your help. Are you empowered and knowledgeable about this large market and how to serve it?
