ALISO VIEJO, CA., November 22, 2006. Thanksgiving is tomorrow - Christmas is a month away and new year of real estate activity around the corner. With many already thinking about what 2007 will bring, real estate business planning is on everyone’s mind. Real Estate Confronts Goal Setting vs. Business Planning, the9th publication in the popular Real Estate Confronts series, published by RealSure, Inc.
Written by well-known author and real estate speaker Stefan Swanepoel and business plan guru Allen Wright, this in-depth, 28-page business planning white paper delves into the “What and Why,” the “How To” and the “Calculations and Numbers” of business planning. Divided into three sections, significant space is allotted to understanding the numbers and the different elements of Revenues and Expenses. After reading the easy to follow white paper, real estate agents will have a better understanding of not only the importance of having a business plan but how to actually create their own, individual plan.
According to Swanepoel, “In today's competitive and complex marketplace, a real estate agent’s success is far from guaranteed and with a declining market underway, agents need to map out a clear path to reach their goals. The aim of the report is to help real estate professionals better understand the business planning process; the steps, the benefits and the execution.” “This new business planning white paper is also geared towards providing brokers and agents the information they need to identify hurdles, organize priorities, create strategies and evaluate the options they have,” said Wright.
“Goal setting identifies what you want,” said Sandra Nickel of the Hat Team in Alabama. “Business planning shows you how to reach those goals and identifies the step by step process,” she added. Eva Keagle of ERA Colonial Real Estate also added: “If you’re going to make a cross country trip you need a road map. If you want to be a success in any business you will need a business plan.”
To discuss business planning questions with “The Business Planner,” Allen Wright, or “Trends Master” Stefan Swanepoel, go to RealBlogging. Copies of the white paper on business planning can be downloaded from www.RealtyUBooks.com. | 
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