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Effective Search Engine Strategy
FOR REAL ESTATE AGENTS AND BROKERS
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ALISO VIEJO, CA., Oct. 19, 2005
- As a real estate agent, search engines are a huge part of
your success. Organic traffic obtained from high search engine
placement, is a very cost effective way to drive revenue and
leads. If you are in a particularly aggressive and competitive
market (which all agents are) then obtaining those coveted top
10 spots will require a keen knowledge and a strategic plan.
In the past search engine optimization meant packing keywords into places that only search engines could see. There was a lot of so-called "black hat" SEO tactics in play. This included invisible linked text at the bottom of pages, keyword stuffing at the bottom of every page and generally trying to fool the spiders, while desperately trying to maintain marketing value. Search engines have gotten smarter, which hasn't been good for old school SEO's. Now there is a new objective - be the best, because you are.
The first key to building a website for great search engine placement is content. Design the content on your website to have a keyphrase density of 15% -25%, any less and you may have too much content on the page! Don't just arbitrarily start stuffing keyphrases, look how key phrase density is calculated. The more words you have; the more instances of your keyphrase will need to be on the page. Never, under any circumstances, duplicate content located on other websites. If you are not a writer hire a service to produce unique content for your topic. Keep in mind that there is a delicate balance between what works in SEO and what is marketable. You have to be willing to blend both concepts and come out on the other side with something that works for you.
Another great way to maximize exposure for your target phrases is to use page name strategy. Instead of naming a page details.htm, make it golf-communities.htm. Use your page names as a chance to optimize for the phrases that you target specifically on that page with relevant content.
There is a lot to be said for a good domain name. Do not assume that all the good names are taken. There are still many great SEO-friendly combinations left that can help boost rankings as feeder or new websites. Start off by searching for the most searched terms for your niche and then look for domain names with those terms with dashes. Here is a good example; golf-communities-real-estate.com. All great, highly searched terms and its available!
Many search engines, especially Google, place great importance on what websites are linked to your website. You can obtain back links by paying or asking for other websites to place your link on their page. Regardless of how you obtain the link, it must be in your industry to help. Participating in random link exchanges or link farms will actually hurt your placement.
If you use doorway pages or feeder websites to push traffic and build back links be aware that search engines look at which sites link to you and match it up with your c-class. A c-class is a set of numbers that identifies your neighborhood on the web. Most websites on your server will share this number with you. If all of your websites reside on the same server, you should check to see if they have the same c-class. Contact support at your hosting company to obtain this information. If in fact you do, you should move each website to a different hosting provider to avoid this issue.
For more information on technology and money-making strategies
from the industry's top agents - visit www.iSucceed.com |
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More about iSucceed
iSucceed (www.iSucceed.com)
is the nation's largest online real estate mentoring / real
estate coaching service. The weekly counseling call provides
regular opportunity to gain firsthand exposure to 175 of the
country's top producing agents revealing their real estate marketing
strategies, business tools and systems. iSucceed members also
have unlimited online access to 300 hours of solutions, tips,
downloadable examples, flyers and presentations that they used
to make themselves successful. iSucceed, Inc. is part of the
RealtyU® Family (www.RealtyU.com)
of career development companies and services. |
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| Swanepoel Trends Newsletter |
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The real estate market has changed. Lenders have tightened their belts and now it’s much harder for people to get a loan to buy a home. Not to mention the fact that more and more people who bought in the last 5 years are now getting into financial hardship and need help. Are you empowered and knowledgeable about this large market and how to serve it?
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