| ALISO VIEJO, CA., Aug. 17, 2005
- When asked if she specialized in the Victorian house market,
Nevada City Realtor® Lee Good responded: “I specialize
in people.” Lee has been specializing in people for 31
years as owner of Good & Company Realty, an independent
real estate company located on the main street of this historic
mining town. When Lee started her business, the average listing
price was $40,000. Now it’s nearly $500,000.
Most recently Lee has listed a prime Victorian home that
has been in the same family for 90 years. Currently priced
at $1.95 million, its value has increased a bit from the modest
$10,000 it was purchased for in 1914. Named the “Ott
House”, it is described as possessing ”Heirloom
Victorian Splendor.”All the woodwork is original, and
curved glass windows, a widow’s watch, and the first
gas fireplace in Nevada City are just a few of its unique
features. It is one of the few houses in the country that
has working combination gas/electric fixtures.
How does Lee go about marketing this specialized property?
In a sense, she lets the house speak for itself. In lieu of
the standard “open house” tour, Lee recently gave
a formal tea party by invitation only. Among the invited guests
were people who knew the family from decades ago. As one woman
poured tea from the family’s silver service, she reminisced
about a 50th wedding anniversary party she attended in the
late 40’s. “Just keep the buzz going,” says
Lee, and her creative marketing strategies guarantee she’ll
continue to do just that.
While Lee prefers to say she specializes in people versus
Victorian houses, she does list Victorian homes regularly,
and has owned two of them herself. “There are two kinds
of buyers for this market,” Lee explains. “The
first changes the house to suit their modern needs. The second
likes the house just the way it is. “Some buyers have
even been known to take out modern kitchen appliances, only
to spend years looking for just the right tiles or fixtures
to restore it to its original condition. The replica market
has grown over the past few years as well, so if you can’t
find an original fixture, a replica can usually be found.
It’s clear that Lee has a great fondness and enthusiasm
for Victorian houses, and says that each time she sells one
to the second kind of buyer, she learns something new.
Nevada City is a very small community, so finding one’s
niche here can be much more challenging than in a larger market.
It is located in the foothills of the Sierra Nevada Mountains,
about 60 miles northeast of Sacramento and 80 miles southwest
of Reno, Nevada. To get there, you drive some 30 miles off
the main freeway on a two-lane road. You really have to want
to live in Nevada City. Or in it’s neighboring town
of Grass Valley. Many people do. Both towns grew up around
the Gold Rush in 1850. Nevada City came to be known as the
“Queen City of the Northern Mines” and once vied
to be the capitol of the state of California. The Ott family
was an integral part of that history. The family boasts three
generations of assayers, and the local Assay Office is still
named for the first one. Assayers were responsible for weighing
the mined gold and silver and analyzing its purity, and then
took a percentage. You really wanted to be on good terms with
your assayer!
The mine owners lived in Nevada City; the primarily Cornish
miners lived in Grass Valley. That history is not lost on
anyone who has been here for a time. There is still some rivalry
between the two towns. Recently property has been set aside
in downtown Nevada City for the restoration of the Chinese
quarter. This is in commemoration of the much abused laborers
who served the miners and owners, and did the dirtiest work
in the mines. Today, there is still “gold in them ‘thar
hills” and there is talk of one of the big mines reopening.
On a less ambitious scale, you can purchase gold panning equipment
at one of the local independent grocery stores.
Being a Realtor® in Nevada City is challenging and fun,
fun being the operative word. When asked if she used any marketing
tools such as gift baskets and such, Lee responded, “I
prefer stressing good service. I am very much a hands-on owner.”
When Lee was asked why the owner of the Ott House asked her
to be his listing agent, she modestly replied “I don’t
know. You’d have to ask him.” Which this reporter
did. The owner said that years in business have taught him
that if you have had a good experience with someone, you keep
using them. Lee had helped him in the past and it was clear
to him that she always puts her clients first. “She’s
a 100 percent professional.” he said.
You can get lost in the history and beauty of Nevada City,
charmed away from what is important in the present. For Lee
Ott, her objectives now remain the same as they were 20 years
ago, to do business the old fashioned way: where people come
first, period.
It is this kind of commitment, care and passion that has
lifted Lee to the status of being one of the most successful
agents in Nevada City, and continues to earn her accolades,
such as her newly inducted status as an iSucceed Mentor coming
in September. Visit www.iSucceed.com
in early September to learn more from one of Nevada City’s
“good guys” – consummate professional Lee
Good.
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