Have you ever thought about working with more luxury home clients and making bigger paydays for the same effort?
The luxury home market does not beat to the same drum as the rest of the real estate market and therefore many times when we have a slowing housing market, the luxury homes and high income ends are still doing fine. Real estate professionals who may have once dabbled in the luxury market are now beginning to view this niche as an exciting opportunity to build a very prestigious career.
The Accredited Luxury Home Specialist (ALHS) course and designation is maintained and managed by the Luxury Home Council, a group of real estate professionals specializing in the sale of luxury homes. The ALHS program is designed to provide real estate agents with advanced training in the field of selling luxury homes.
Most agents feel like they can't break into the luxury home niche or they just don't have any idea of where to start. Did you know that it only takes four essential skills to be successful in the luxury home niche? And the Accredited Luxury Home Specialist course provides you three of the four essential skills every agent needs to know in order to start working with more luxury clients. Naturally it will take some time to build your luxury client portfolio, but if you're serious, our Accredited Luxury Home Specialist online course is the first step to a more rewarding career in real estate.
Four Essential Skills Needed To Break Into The Luxury Home Market
- Competence - It is a standard requirement for an agent to properly perform a specific job. It encompasses a combination of knowledge, skills and behavior utilized to create value for a luxury client. Basically, competence is the state or quality of being adequately or well qualified, having the ability to perform a specific role.
- Knowledge of the process - Most real estate agents know there are significant differences between working with an average client and a luxury home client. So the question is - do you want to learn this from experts or from trial and error? Just keep in mind, most successful luxury home agents work exclusively by word of mouth so trial and error isn’t a good idea.
- Knowledge of the market – Do you know how to price a luxury home? It is much more involved than just looking at “comps.” A luxury home is defined simply as any home that is 2.5 times the average home price. This is just one of many facts you need to know and understand concerning the luxury market. For example, do you know if the flooring is imported Italian marble or standard marble tile? Knowledge of the market is what a luxury client is looking for when selecting an agent.
- Experience – The Accredited Luxury Home Specialist course will give you the first three components to be successful, but it is up to you to apply what you've learned to get the experience. After you complete the ALHS course, you’ll have many opportunities to gain more experience. That's because more luxury clients will see that you’re a luxury specialist and trust your credentials.
The comprehensive online Accredited Luxury Home Specialist (ALHS) course explores national luxury housing trends, specialized luxury buyer and seller needs, development and delivery of unique high level services, representation issues, liability and risk management, builder services, personal marketing and much more.
The ALHS course covers a number of topics critical to the success of any agent that wishes to service the highly sought after luxury home market - including:
- The Luxury Home Market – National and Regional Trends
- Specialization and Building a Niche
- The Luxury Home Buyer – Needs and Desires
- Marketing to Find Luxury Home Buyers
- Presenting Your Services to Luxury Home Buyers
- Qualifying and Showing Homes to Luxury Home Buyers
- The Luxury Home Seller – Patterns & Trends / Needs & Desires
- Marketing to Find Luxury Home Sellers
- Presenting Your Services to Luxury Home Sellers
- Servicing and Marketing the Luxury Home Listing
- Staging and Showing the Luxury Home Listing
- Negotiation and Managing a Luxury Home Transaction
After completion of the course each student must pass a 50 question exam to test their knowledge. To obtain the designation students must pass the test with an 80% score or better, sell two homes in the luxury home field and be a member in good standing with the National Association of Realtors® and the Luxury Home Council.
This luxury home course is presented in an easy-to-understand, interactive multimedia format on your computer. This helps you get the same information as if you were sitting in the front row of a classroom. Most online courses make the student sit in front of a computer screen and read … read … and then read some more! Not this one. You are engaged and learning through video presentations, practical exercises and critical knowledge checks at the end of each section. With our Learning Management Software, the instructor is always just one click away in case you have a question.
To enroll in the Accredited Luxury Home Specialist (ALHS) course or to view a comprehensive course outline….CLICK HERE. |
The real estate market has changed. More and more people who bought in the last 5 years are now getting into financial hardship and need your help. Are you empowered and knowledgeable about this large market and how to serve it?
