Work with All 5 Generations
ALISO VIEJO, CA, December 7, 2007 – Lately there’s been a lot of buzz around Generation X and Generation Y and how to work with them as home buyers and sellers. Increasing numbers of workshops and tele-seminars have covered the importance of the generational selling market and at last there is an extensive 2-day course that covers the entire subject in it’s entirety; from A to Y.
Carmen and Lloyd Multhauf know all about Generational Selling, having recently released a book Generational Housing: Myth or Mastery. The duo followed this up with an all-embracing, information-packed course, Generational Housing Specialist (GHS), for those who want more in-depth information on how to ensure success, no matter which generation they may be working with.
In a recent study by the National Association of Realtors it was revealed that the typical buyer is identified as being between the ages of 25 and 44, comprising 55% of the market with the first time buyer and averaging just31 years of age. On the other side of the transaction, 46% of all sellers were between 25 and 45 years of age. So what’s that all mean? For one thing, Generation X and Y are already playing a major role in real estate and all real estate professionals need to know how to relate to and effectively communicate and work with this group?
“For the first time,” says Carmen, “in this housing market the United States is experiencing all five generations of families actively involved simultaneously. This presents a unique opportunity for the agent interested to expand their business,” she added.
The GHS course covers all five the generational groups and defines them as: the GI Generation, (1900-1924), the Silent Generation, (1925-1945), the Boomers (1946-1964), Generation X (1965-1981) and the Millennials, (1982-2000). Carmen maintains that each group has unique concerns and tendencies, which they exhibit when buying homes; specifically noticed in homebuyers of all types. “The key,” explains Lloyd, “is when you understand the generations you can better understand your customer, and therefore serve their needs more effectively. Without that knowledge you won’t be able to identify what influences their housing desires and needs.”
If you want to learn to understand the players in your market niche and be able to establish a meaningful relationship with them, based fully upon who they are and what their desires are, then the Generational Housing Specialist course is the only course that covers all the generations. More about the course can be learned by visiting www.GenerationalHousingSpecialist.com or find out when the next GHS course is being held in your area by using the searchable map at www.RealtyUSchools.com and locate the accredited RealtyU School nearest you.