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Real Estate Books

Finding the right real estate book is never easy.

Real estate is a broad industry and real estate books cover the entire gambit. Some real estate books have a consumer focus, can help you pass the real estate exam or provide you information about a certain segment of the real estate industry such as commercial and appraisal. They may also help you gain a better understanding about real estate trends and the real estate business itself.

Before buying a real estate book you need to decide what it is you wish to achieve from reading the real estate book as there is a significant difference between a real estate textbook to help you get your real estate license and a real estate book about making money through real estate investments.

Examples of great real estate books

Your Successful Real Estate Career
Kenneth Edwards
Now in a brand-new, totally updated fourth edition, this classic career companion real estate book still includes all the practical guidelines and real-world examples you need to achieve your long-term success, while also featuring a wealth of useful tools, including numerous checklists, a directory of up-to-date print and online reference material. This book offers detailed, down-to-earth guidance on everything from getting your license and choosing an office, to winning clients, avoiding problems, and making long-term career decisions. It also covers topics such as selling to culturally diverse markets, dealing with difficult clients, and using the latest technology to make your job easier and more lucrative.

Waging War on Real Estate Discounters
Bernice Ross
Are you tired of having to defend your commission at every turn? Are you ready to reclaim your power and start earning the full commissions you deserve? Your clients are willing to pay a full commission provided they see a benefit in doing so. The challenge for many hardworking agents is showing how full service brokerage actually helps sellers obtain the highest price possible in the shortest time. This real estate book provides the ammunition you need to win customers with innovative marketing strategies, cutting-edge technology, and competitor reconnaissance. Learn to defeat your foes while simultaneously turning your clients into raving fans.

English-Spanish Real Estate Dictionary
Nora Olmos and Charles J. Jacobus
Spanish is already the second most spoken language in the United States, and now it is also reaching into the real estate industry. This quick-reference real estate dictionary provides nearly 2,000 real estate terms in both English and Spanish, covering all the essential areas. Comprehensive coverage, easy-to-find definitions, simple explanations, terminology used on real estate licensing examinations, and numerous illustrations make this a very handy reference tool.  This up-to-date bilingual real estate dictionary is a “must have” for practicing real estate agents, licensees and consumers.

SOLD The Professional's Guide to Real Estate Auctions
Stephen Martin and Thomas Battle
SOLD! is a comprehensive real estate book providing an overview of selling real estate using the auction method. It will help real estate professionals understand how real estate auctions work – both in general and for land and residential, commercial, agricultural and industrial properties. The auction method of marketing real estate is an increasingly popular and effective way to sell a wide variety of properties. Auction marketing provides many advantages, such as fast turnover, carrying-cost savings, and the opportunity for action-oriented target marketing. Often, an auction can be the best way to expose a property to the marketplace and obtain the highest net profit.

How to List and Sell Real Estate Executing New Basics for Higher Profits
Danielle Kennedy and Warren Jamison
This real estate book delivers the proven formula for creating a fast-track career and higher profits in real estate. Discover the trade secrets to building lifelong customers and gaining market share from the first-hand experience of one of real estate’s most highly regarded professionals.

LCM The Secret to Success in the New Age of Real Estate
Matt Jones
Struggling to succeed in the new but dynamic age of Internet real estate?  Maybe you're working harder all the time, only to achieve fewer results. Maybe you thought you knew the business, but the rules have changed. Maybe it's occurring to you that the old school of thought no longer seems adequate for today's real estate world. Or maybe you simply want to see what happens when somebody re-invents the system. If so, this real estate book is definitely for you. Or, if you're just someone who's always had an interest in everything technological, innovative, and success-oriented, LCM speaks your language too! 

Hundreds of Real Estate Customer Service Ideas
Ian Grace
Derived from 11 years of brainstorming Customer Service sessions in the USA, Canada, Australia and New Zealand, this 176 page real estate book has around 3,600 ideas on sales and property management. Ian Grace first summarizes the essence of Customer Service excellence in his introduction. Then, he has included tips and his anecdotal experiences from around the world, throughout - just look for the little 'highlighters'.

30 Days To Success In Real Estate
Rita Santamaria
Use this journal-style real estate workbook to get on the fast track to a successful real estate career. This real estate workbook offers financial worksheets and thought-provoking checklists that help agents keep track of their financial progress on a daily basis. From day 1 to day 30, real estate agents will be able to build on each previous day’s success. Learn when to send mailings to clients, schedule and hold Open Houses, cold call, send “Notice of Listing” cards, organize home inspection tours, and send cards for promotions, among other things. Daily summaries help agents realize their accomplishments for each day and plan how to correspond with their clients.

How To Make A Fortune In Real Estate By Marketing To Attorneys
Gerhard Cronje
This amazing marketing system allows real estate agents to generate new business in any market and will ensure a never ending supply of leads by establishing profitable relationships with attorneys in the minimum of time. As this system is not influenced by any external marketing factors such as interest rate fluctuations or a downturn in the economy, it has been hailed as the ultimate recession proof marketing strategy.

Contact Information

RealtyU® Bookstore
8 Argonaut, Suite 100
Aliso Viejo
California 92656

Website: www.RealtyUBooks.com

For more information contact  Anita Beukman Tel: (949) 600-7179 or Anita@RealtyU.com  

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