The new version contains updated body content, three supplemental files in various formats, an all-new, 44-page relocation package, and culminates in an exclusive audio interview with MacCallum herself, where the expert explains how she uses the material, step-by-step.  The first supplemental item is an information capture device entitled the “Buyer Information Sheet” that can be used as a quick reference and qualification tool during the initial buyer conversation.

            The second item is a postcard that MacCallum makes available to buyers who have just purchased a home through her services.  The genius of the card is that it doubles as a permissible “Change of Address” form.  The third item is a flyer with a unique message: MacCallum and company will pay for her buyers’ first night of dinner in their new home.  “We do it to recognize and celebrate their important decision,” explains MacCallum.  “It’s a simple gesture of goodwill that we have found works wonders in cementing a positive association with our brand.”

            The fourth item, an eloquently designed relocation package, weighs in at a solid 44 pages and effectively doubles the size and scope of the previous version.  Its purpose is to illuminate the market, giving newcomers a broad feel for the Kansas City culture, amenities, ownership demographics and county information – and that’s just the beginning.  The final element of the new package is what truly sets it apart from the rest of the pack: a powerful audio file where MacCallum explains in exact detail how she uses the buyer package during an actual presentation.  Char MacCallum’s Buyer Presentation (available in late September for the regular price of $149.00) can now be ordered online at the RealtyU® Bookstore  for only $99.00, or by calling RealtyU®’s Career Counselors Monday-Friday, 8:00am-5:00pm (Pacific) at 949.600.7176 and using the promo code “CharSept06”.