Each real estate listing presentation derives its strengths from the unique circumstances and markets of the Top Producer who created it.  Kathy Toth’s market is Ann Arbor, Michigan; a town inextricably tied to the automotive industry, where often tumultuous swings toward success and failure dictate the immediate financial prosperity or dearth of its nearby residents.  As such, Toth has learned to adapt to her dynamic and challenging market, where most of the eggs lie in the industrial basket.

Creative service, terms, and value-added items are vital for Kathy, whose listing presentation excels particularly in its demonstrative statistical comparison to the average Ann Arbor agent – a very convincing presentation in such a volatile area.  “I count it a privilege and a pleasure to do business here in Ann Arbor – to be of service to others,” Kathy added.  “I’ve been blessed in my life to be able to engage in real estate philanthropy, and this listing presentation represents another opportunity for me to do that on a much larger scale.”

Terry Moerler dealt with skepticism from the very beginning of her career, working with buyers because of her disdain for cold calling and personal intrusion.  She quipped, “I’ve never knocked on a door, and I’ve never made a cold call, but I close over 100 transactions a year.  It’s all about being selective.  It’s the difference between selecting clients and prospecting them.”  Consequently, it took her over five years to secure her first listing, and in that time she honed her customer service skills to razor-sharp precision.  Walk into Moerler’s Thousands Oaks, California office and you can tell that she’s got the concept completely dialed in.

Terry won’t visit anyone who is shopping other agents, setting up a lucrative value proposition that connotes excellence and demands client commitment and participation.  She prefers a controlled environment and has created a listing presentation reflects an outstanding customer-centric approach, reflecting her long history of innovative customer service and sales techniques.  Terry’s listing presentation also comes with its own distinctive set of supplemental materials:

• The “Easy Exit Listing Agreement” – A persuasive flyer designed to reassure prospects that they can terminate property representation at any time. 

• The “Quality Service Guarantee Seller Certificate” – A powerful guarantee that details the quality of customer service provided and reinforces the brand promise.

• “Opening Ceremonies” – An efficient qualification survey that helps agents to determine if a prospect is worth investing their time and effort.

It would be far from just another easy platitude to state that Missy Vanderbilt’s business is “rolling in dough”.  Her real estate business first began at the end, where any solid business plan should have its genesis.  Missy explained, “I expected to sign every listing at the listing appointment, and I usually did!  The key was to impress prospects with this very pre-listing package delivered to their front door well before our appointment.  All of the scripts and dialogues I used to accomplish this ‘pre-sale’ are included as well.”

Vanderbilt’s number one objective was to develop a unique approach to real estate that built wealth on a cumulative basis so that Missy could fully enjoy the fruit of her labor.  In order to accomplish this purpose, Vanderbilt tracked every minute detail of her real estate sales career, effectively constructing a portfolio of the business’s seasonality, annual revenue and net profits, and much more.  Missy is fond of saying, “If you repeat any process more than two times, it should become a system.”  Consequently, her business became a very salable enterprise automated by a detailed structure of systems and checklists that produced very trustworthy, measurable outcomes.  Vanderbilt’s listing presentation, therefore, is a textbook in clarity, substance and simplicity.

These Real Estate Listing Presentations are now exclusively available at www.RealEstateBooks.org.