ALISO VIEJO, CA, June 24, 2007 - If you talk to real state agents today about their business, they will all agree that the business has become more challenging and the number one thing they crave is a "good" lead.   Talk to real estate brokers about their business today and they will discuss how many unproductive agents they have in their company.  So where does a broker find and/or develop more true professionals?

The National Association of Realtors reports that over 50% of the agents in our industry today were not in the industry five years ago, which means they have never experienced a down cycle.  As the industry flourished in recent years, and transactions went to record highs, it was very easy for agents to become "order takers."  Brokerage offices were swelling with the volume of new agents entering the industry.  Unfortunately very few of these new agents seemed to care about the skills necessary to build a successful business.

Now the market has changed and agents are still focused on leads and not on building a successful real estate practice.  A paradigm shift is necessary and street smart brokers know that the responsibility for long term success in their company rests with them; not with the independent contractors they bring onboard.  Successful real estate franchises and firms will only thrive if they provide the services necessary for their agents to survive, stay current with change and grow their business.  "In reality the consumer of today is demanding it," says Bill Shue, President of the RealtyU Group, the largest career development company in the real estate industry.

As home prices and the number of transactions drop, broker revenue is declining.  Many are looking for ways to trim expenses without trimming the services they offer their team of agents. As the leading education and training company in the industry focusing on career development skills, RealtyU has provided an answer.  It has bundled many of the services it has and developed and acquired over the last 12 years into one comprehensive online career development center. "In essence this is an online university for brokers that can be custom branded for any size company for as little as a few hundred dollars per month for an average sized office," Shue says.

"Don't rely on the fact that many agents who entered the industry by taking little more than a basic licensing course are now walking around and effectively representing your company," Shue says. "Build a solid real estate company that minimizes the "revolving agent door" - if not in the entire industry, then at least in your company," he add.