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Social Media is a Game-Changer

Social Media is NOT a fad – It’s is a Game-Changer.

Some say it may even be the biggest shift since the Industrial Revolution. By 2010 Gen Y will outnumber Baby Boomers and 96% of them have already joined a social network. Have you?

Social Media didn’t just begin overnight. It’s a natural and very important part of the evolution of the Internet.

The origins of the Internet can be traced back to 1957 with email arriving in 1971, the introduction of Usenet in 1979, Listserv in 1986, Internet Relay Chat or IRC in 1988 and personal websites including chat and discussion groups 1991.

However, it was probably the introduction of the World Wide Web, Search Engines and the commercialization of the Internet in the early 1990s that led to the explosion of the Internet as we largely know it today.  After the dotcom crash of 2000 the public went through a period of disillusionment with the web; the consolidation of companies, products and services took place during the subsequent years. However, by 2004 the web had evolved into a new and more sophisticated communication tool; Web 2.0 was born. It changed the Internet from just providing the ability to gain information to a platform for interacting with anyone, anywhere, anytime via voice, video and messaging. Web 2.0 became a network for conversations with the activity of sharing forming the basis for many of those conversations. And that set the foundation for the launch of Social Media as it is known it today.

In less than one-and-a-half decades the web evolved from browsing to searching to sharing – from Web Sites to Social Media.

  • Browsing—To surf the web, users typed in the address of the destination they wanted to find like Realtor.com.  Or they went to portals with links classified by a subject such as “real estate.” As a result, companies spent big money on banner ads and branding campaigns to lure web surfers to their sites.
  • Searching—As the web exploded it became harder for users to find what they wanted with any single website. Keywords ruled as web surfers clicked through lists of web results dished up by search engines. Google, with its simple look and super-smart algorithms, refined surfing and online advertising.


  • Sharing—Today people are increasingly customizing personal websites, blogs, social media and network pages with little programs known as widgets. The real power of these simple services, created by individuals or large companies, is that they’re shareable and can be distributed widely and easily.

And during the last few years a revolution has occurred. This five part series will be detail various key aspects of Social Media such as:

  • Where to Start?
  • Determining your Motivation
  • How to Conduct Yourself
  • Rules of Engagement
  • Managing your Time
  • Measuring your Success
  • Monitoring the Conversation
  • And much, much more.


Expect our lives to radically and exponentially be changed by Social Media and Networks over the next few years. Communication, collaboration, networking, marketing and sales—as we knew them last year—will NEVER be the same again.


About the Authors
These are extracts from the new Swanepoel SOCIAL MEDIA Report 2010 written by Stefan Swanepoel (author of 15 books including the annual Swanepoel TRENDS Report) and Mel Aclaro founder of MindBridj.com, a company servicing web video solutions for speakers, trainers and coaches. This Report is due for publication on October 2nd and can be preordered at www.RealEstateBooks.org.  

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