ALISO VIEJO, CA, January 30, 2007 – In anticipation of the release of the 2007 edition of the Swanepoel TRENDS Report next week, the research team involved with the four month study for the Report announced their list of the top 10 companies that they felt had paved the way in 2006. According to a spokesperson for the Swanepoel TRENDS Report, these companies caused meaningful change and or introduced dynamic new products during the last 12 months. “We believe that the real estate industry has taken a step forward as a result of their spirit, drive, commitment and leadership” the spokesperson said.
The Top 10 Trendsetters for 2006 (in alphabetical order) are:
First American
For creating a one-stop integrated sales, marketing, listing and business platform.
Blogging Systems
For leading the way in expanding blogging into the real estate industry.
Google
For changing the way real estate is portrayed and found on the Web.
HouseValues
For high-resolution aerial imagery with detailed home listings and home buying information.
Obeo
For improving the quality of one-stop online marketing solutions for real estate professionals.
RealEstate.com
For integrating an online portal, lead generation system and a traditional real estate office.
RealtyU Group
For empowering brokers to provide education to their agents via their own online university.
Redfin
For an online buyers agents’ service allowing consumers to buy and sell MLS-listed homes.
Trulia
For creating the first real estate vertical search engine.
Zillow
For bringing free online valuation of homes into the main stream.
“Their selection was based on many contributing factors including product innovation, industry influence, value of contribution, acceptance, anticipated impact and general media exposure,” says Stefan Swanepoel. These companies are acknowledged at the end of the 2007 Swanepoel TRENDS Report.
The 2007 Swanepoel TRENDS Report is a 159-page Report that dissects the top 10 trends shaping the real estate brokerage industry. There is no other study that covers real estate trends as meticulously as this Report. It is authored by leading real estate visionary Stefan Swanepoel and annually published by RIS Media and RealSure Publishing. To get your copy go to www.ReTrends.com. | 
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